ATOM by OLA
Introduction Video
Scope
Design Consulting
Storyboarding
Motion Design (Animation)
Video Editing
Sound Editing
The ATOM (AuTonomous On-demand Mobility) initiative, introduced by Ola Mobility Institute, presents a groundbreaking concept of AI-led public transportation in India. This innovative approach combines Shared, Connected, Electric, and AI-powered mobility to deliver a demand-responsive service on access-controlled roads. As a pioneering alternative to metro rail and Bus Rapid Transit System (BRTS), ATOM aims to provide cities with equitable, efficient, and clean public transportation solutions, shaping the future of urban mobility in India.
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As the creator of the fully animated summary video for ATOM's 2021 report, I meticulously followed Ola Mobility Institute's brand guidelines. Employing a smooth and simple animation style, I skillfully showcased the different versions of ATOM and its potential impact on the Indian transportation system. Through this visually compelling approach, I effectively communicated the significance of ATOM as a transformative and innovative solution for equitable, efficient, and clean public transportation in cities.
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